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European coastline at golden hour

European revenue growth

You've proven it in the US. Now make landfall in Europe.

We help non-European software, SaaS, and AI companies build their European revenue engine from scratch — with growth experience from $0 to $20M ARR.

Plan your European entrySee the framework

Why Landfall

Europe doesn't work like the US. We've already learned the lessons — so you don't have to.

$0 → $20M

ARR built for a US software company's European arm — by us, hands-on.

5 phases

A structured path from market entry to a self-running revenue engine.

0 guesswork

Proven GTM operators. No expensive mistakes, no recycled playbooks.

The framework

The 5-Phase European Scale Framework.

A sequenced path from first principles to a revenue engine that runs without you. Phases overlap where it makes sense — every step ends with a deliverable your team can execute against.

  1. 01

    Market Foundation

    Weeks 1–6

    Country sequencing, ICP validation for Europe, competitive landscape, and a localisation audit of messaging and pricing.

    Deliverable: A go/no-go market entry plan with a sequenced roadmap.

  2. 02

    Revenue Architecture

    Weeks 4–10

    Sales process, funnel and pipeline model, KPI framework, forecasting cadence, and CRM/tooling decisions.

    Deliverable: A revenue operating model your team will actually run on.

  3. 03

    Territory & Commercial Model

    Weeks 6–12

    Territory design, regional ICP mapping, quota construction, locally compliant comp plans, and channel strategy.

    Deliverable: A commercial model ready for headcount.

  4. 04

    Team Build

    Weeks 10–20

    Hiring frameworks and role profiles, scorecards, onboarding, ramp expectations, and a 90-day playbook with HQ alignment.

    Deliverable: A repeatable hiring engine and a team in seat.

  5. 05

    Scale & Optimisation

    Month 6 onwards

    Pipeline health, performance management, ICP and territory iteration, and preparation to hire your permanent CRO or VP Sales.

    Deliverable: A revenue engine ready to hand over.

How to engage

Two ways to start. Many ways to scale.

Most clients begin with a Diagnostic Sprint and continue into the full programme. Bespoke engagements — single-phase deep dives, fractional GTM leadership, or a tailored mix — are always on the table.

Diagnostic Sprint≈ 10 weeks

Phases 1 & 2

A focused engagement to validate whether — and how — Europe is your next revenue chapter. You walk away with a market entry plan and a revenue operating model.

Best for teams pressure-testing the European thesis before committing.

Full Journey6 months → ongoing

Phases 1 → 5

The complete European scale programme. From market foundation through team build and into ongoing optimisation — until your engine runs without us.

Best for teams committed to building a permanent European revenue arm.

Need something different? A single phase, a board-level GTM review, or fractional leadership while you hire? Tell us what you need.

For clarity

What Landfall is not.

We're upfront about scope. If any of the below is what you need, we'll happily point you to partners who do it well.

  • Not sales outsourcing

    We don't carry your bag. We design the system your team will run.

  • Not recruiters

    We define the roles, scorecards and ramp — you (or your search partner) hire the people.

  • Not US sales

    We're European GTM specialists. We don't sell into the US territory.

Start here

Tell us about your European ambitions.

A short note is enough. We'll come back within one business day with a few thoughts and a proposed time to talk.

Best fit
Non-European software, SaaS, AI — $1M+ ARR domestically

We reply within one business day. Your details stay with Landfall.